Apple, the company which is constantly bringing you really expensive things that are shiny, has come a long way from its late 20th century position deep in Microsoft’s shadow. The scrappy company slowly climbed its way to the top, and just to really rub it in, CEO Steve Jobs decided to do the whole thing while giving the Apple mouse just one button to the standard two, as if to say “we can beat you with one button tied behind our back, and it’s not a wireless button where we could still push it while it’s behind our back or anything like that, although that’s not a bad idea and maybe we’ll do that for our next dramatically overpriced upgrade.”
The company recently made headlines again by introducing the iPad, finally achieving the Apple dream of a computer with no buttons. As an aside, here’s something nobody seems to have considered – if I, as an author, were going to start a sentence with the word “iPad,” which I was in fact going to do until I realized this, do I capitalize the first letter? Thanks, Steve Jobs, for breaking English just a little bit more.
Moving on, Apple has now announced plans to unite with News Corp, Rupert Murdoch’s media empire, for a special iPad magazine called “The Daily”. If you’ve been living in a cave for the last decade and have no idea who Ruport Murdoch is, congratulations – you’re extremely lucky. How many of the good guys in history have names like “Murdoch”? For that matter, how many of the good guys have empires of any kind?
Murdoch puts the lie to those who claim that manufacturing is dead in America; his News Corp manufactures news stories with abandon, a necessity in an age when the 24 hour news cycle has generated a severe shortage of real news. Now, at last, he’ll be able to put his stories on the most portable computers in history. How will you close The Daily? Probably right-click.